Although plans for a Dollar General store in Holtville are moving forward, the retailer’s corporate office still has not committed to opening in the city and likely won’t do so before next fall.
“At this time, we are currently in due diligence
phase for a new Dollar General in Holtville, California, that would be located
off Palm Avenue,” Angela Petkovic, a Dollar General spokesperson wrote in a Nov.
“This means we are reviewing the opportunity to
add a new store in the area, but we have not committed to doing so just yet.
Based on our current timeline, we anticipate to have a final decision on this
by the fall 2020,” she added.
Told of the
comment, Holtville City Manager Nick Wells quipped, “Not sure what that is,” and
added all is fine as long as the city doesn’t lose any money.
planning consultant Jeorge Galvan said the first plan check with new developer,
NNN Retail Development of San Diego, was finished Nov. 8. The next step is for
the developers to make their necessary adjustments to the design work and
resubmit it to the city for further review, though that likely will not occur
before the end of November, Galvan said.
He said the plan check
process comes after the developer has applied for its building permits. Planners then go over the
designs to make sure they adhere to city building codes for not only the
structure itself but for water and sewer placement, sidewalks, nearby streets, and
In Holtville’s case,
Galvan said, the project has to adhere to an “old historic downtown” motif that
follows certain colors, architectural features and landscaping.
Although this is the
first plan check with NNN, this was the seventh plan check for the Dollar
General project, which started with a different firm, Cross Development, in May
2017, Galvan explained.
Dollar General would be
developed on a 42,000-square-foot lot on the southwest corner of Palm
Avenue/Highway 115 and West Fifth Street. The store structure is listed at 7,225
The project site is about
300 feet west of a similar store, Family Dollar, also on Fifth.
Galvan said NNN was
looking to break ground by the start of the new year, with the build to be done
by the end of March/early April.
When Dollar General’s
Petkovic was informed city officials believed that Dollar General was going to
build in Holtville, the public relations person responded on Nov. 15: “A part of our due
diligence phase includes securing all necessary permits to ensure that we can
move forward with a project should we decide to at the conclusion of that
No one would confirm how much the Dollar General
project was costing. No contact information could be located for NNN, Galvan
could not say how much was being spent, and Petkovic said it was corporate
policy not to discuss costs associated with developing a new location.
Petkovic was asked how many jobs would be created
by a project of Holtville’s size.
“Should we move forward with this project, the
store would employ approximately six to 10 employees, depending on the
individual needs of the store,” she wrote Nov. 14.
Holtville Mayor Ginger Ward did not return
repeated phone calls or return messages seeking comment for this story.
As far as what Dollar General would bring to
Holtville, Petkovic wrote: “Dollar General sells quality, name-brand and
private brand merchandise such as foods, health and beauty products, home
cleaning supplies, housewares, stationery, seasonal items and basic
clothing. In addition to high quality private brands, Dollar General sells
products from America’s most-trusted brands …”